We’ve all spent more time on Buzzfeed than we’d like to admit. Time traveling celebrities, seemingly endless parades of GIFs, more lists than you’ll ever know what to do with and lots of cats all contribute to Buzzfeed’s reputation as major timesuck. But if you think that Buzzfeed is just a place where critical thinking goes to die, it might be time to take a closer look. Here’s how Buzzfeed can inspire you to take your blogging to the next level.
We love lists. We love them so much we’re writing one right now. Suffering from writer’s block? Think of a topic that can easily be explained as a list. For example, “7 Reasons Why You Should Make Hotel Reservations With Us Before Thanksgiving.” Readers may not always have time for a lengthy essay, so it pays to keep things pithy. If you announce upfront that readers can get a lot of information in a quick way, you're more likely to get some clicks.
There is an undeniable appeal to Buzzfeed’s headlines. If you’ve avoided Buzzfeed before, it's a case study in creating the kinds of headlines that readers just can’t refuse. A prime example is “8 Facts You’re Better Off Not Knowing.” Do you feel temptation sinking in? Don't worry, so do we!
Buzzfeed is very visually driven, with short bits of text, multiple pictures and concise captions doing most of the talking. It’s a formula that works well for a generation of consumers that absorbs media quickly and then moves on. At the same time, Buzzfeed recognizes that readers might be looking for something more substantial from time to time. Longform articles satisfy a craving for more robust content that goes in depth. Mix it up on your blog to keep things varied. Not every post needs to be a comprehensive look at the topic of the day, but every blog post can’t be a handful of cat pics either!
At every turn, Buzzfeed provides its readers with opportunities to readily share content. Do you have clearly marked links on your own websites that help readers share your latest blog entries over Twitter, Facebook and Tumblr? If you make it easy for your readers to republish your work you’re more likely to see it reach new fans.
Know Your Audience
Do you know why your audience follows your blog? Buzzfeed knows its audience really well. Just check out this headline: 29 Things That are Way More Important Than Work Right Now. That’s the kind of content any serious procrastinator can really get behind! Are your readers active learners? Are they looking to be entertained while they’re sitting idle? Each demographic has different demands.
Do you find yourself drawn into Buzzfeed more often than you’d like to admit? Think back to some of the headlines that you just couldn’t resist. What keywords drew you there? Now, step back and remember that those powers of persuasion are also available to you. Don’t be afraid to put them into practice next time you step up to the keyboard.
If you think you’ve figured out the social media game for good, we’ve got some news for you--social media can be a fickle friend. Your social strategy may be great today, but shifting trends, changing tastes and the arrival of new social networks can all change that very quickly! Here are a few signs it may be time to rethink your social media strategy.
“Is Anyone Out There?”
Has your number of followers plummeted? This is a sure sign that you need to take a look at your overall strategy. Fans might be jumping ship for any number of reasons (because your content is too repetitive, too impersonal or just plain annoying). Start with some research as to why people unfollow users on platforms like Twitter.
Your Customers Feel Ignored
Do you have angry customers coming into your shop or office wondering why you haven’t answered their tweets and Facebook messages? Customers hate being ignored whether it's online or in person. It’s time to rethink your social media platforms as an extension of the customer service experience you provide!
The Party Is Somewhere Else
If things seem dead, your most active users may have moved on to greener pastures. Are you still clinging to a dead social network? If your target audience is younger than twenty, you may want to invest more time and energy on platforms like Tumblr and Instagram, where teens and tweens are flocking to.
Your Website’s Traffic Isn’t What it Could Be
If you’re tracking visits to your business’s website and things are looking either lackluster or downright grim, you may not be leveraging the power of your social media platforms as well as you could.
You Haven’t Published a New Blog Post in Months.
Your Blogger account wants to know where you’ve been for the last couple of months! The readers who follow your regular posts are also hungry for more! If your content has dried up, it’s time to set up a better blogging schedule. A weekly schedule gives you time to come up with ideas, the chance to edit things properly before they hit the web, and enough lead time to keep publishing on time.
You’ve Got Hate Mail.
Yikes--talk about a red flag! If you’re getting e-mails and tweets from customers who are angry about your content, you may not know your audience as well as you think you do. Remember that reaching a broad audience might mean keeping polarizing opinions to yourself.
You’re Not Focused on Visuals.
Visual social media is dominating networks, so if you’re still relying purely on text to carry your message across, it’s time to bust out the camera! Flashy profiles with lots of high definition images are sure to attract more attention, especially fans who follow you through their mobile devices.
Are you in a rut when it comes to your social media strategy? You can never go wrong with increasing your engagement, answering questions promptly, sharing more of yourself and sharing a good variety of high quality content. How have you reinvigorated your social strategy over the past few years? Share your thoughts in the comment section.
Sometimes a company uses the power of social media to brighten someone’s day, put the icing on the cake of a great customer service experience, or quickly resolve an issue that may have otherwise gone unnoticed. But seldom does a marketing team channel the power of social networking to really blow the lid off a customer’s experience. That’s exactly what Southwest Airlines did for a couple en route from Nashville to Phoenix. Here’s the story of their flight attendant, Holly, and the whiz PR team that turned one online comment into an unforgettable event for everyone involved.
It All Started at Cruising Altitude...
Thousands of miles up in the air, a passenger named Rowland and his girlfriend had the good fortune of meeting Holly, an aircrew member set on going above and beyond the call of duty when it came to making her passengers comfortable and happy. When she learned that Rowland and his girlfriend were fans of Taylor Swift, she gifted them with some guitar picks that Swift’s father had given to her on a previous flight. Needless to say, they were elated!
One Post Spurred it All
Rowland was so taken with Holly’s generous gesture that we had to share it with the world. Here’s what he shared via Facebook:
“If someone in the Southwest Airlines corporate HQ can see this – I’m on flight 913 currently en route to Phoenix and I want yall to know that our flight attendant Holly is perhaps one of the most remarkably kind and helpful people my girlfriend and I have ever met. If you can meet us at the gate with something remarkable for this remarkable woman (a promotion, a raise, a chipotle burrito, anything), I will sign a document pledging to only fly Southwest from here on out (unless you do not fly where I need to go). Of course – I request a “Keyman Clause” in this agreement stipulating the contract terminates if Holly ever leaves. People like her are why I fly SWA.”
A Golden Opportunity
Seeing a golden opportunity before them, the marketing team at Southwest Airlines devised a plan. Their response included a well-earned sash and giant commemorative cookie for Holly (who had certainly proved herself to be worthy of her new title), and a freshly minted contract for Rowland, where he could follow through on his commitment to only fly Southwest Airlines. With a big to-do at the gate, the Southwest team was able to turn one great customer experience into a fantastic photo-op and viral story that was bound to gain some traction as it made its way across the web.
What’s the biggest takeaway from Holly and Rowland’s story? Interactions with guests and customers are at the heart of every business, so it's vital to shine a spotlight on them. With a sharp eye for what your followers are saying about you on social media and a willingness to spring into action when a great PR opportunity shows up, you can create a really memorable event that sums up what you’re all about as a business: building relationships and creating great customer experiences. What are some other big takeaways from Southwest Airline’s response? Stay tuned for part two of this blog post, where we delve deeper into some lessons learned from Holly, Rowland, and Southwest Airlines.
Non-profits, organizations for social change and independent advocators of good, lend me your ears! The time has come to step up to the social media soapbox to amplify your message, educate the populace and drive your community into meaningful action. With better approaches to blogging, e-mail marketing and social media, you can broaden your reach, invigorate your base and ultimately carry out your mission more effectively.
While it’s true that big corporations have a lot of money to put behind their big branding efforts, some of the most effective tools they have at their disposal are social ones like Facebook and Twitter, which non-profits and small businesses have equal access to. So why not take advantage of some of the best connective tools available to your organization? Here are four easy ways to get started with online organizing.
Create a Twitter Cheat Sheet
So you’re already on Twitter? Fantastic! Now it’s time to make the most of it. Creating a cheat sheet is a great way to keep track of important hashtags, influencers and key talking points. Here are some key hashtags to get you started.
Embrace Digital Development Tools
Online auctions are a great way to fundraise. Some websites even specialize in hosting auctions for non-profits. Make sure you leverage your influence on Twitter and Facebook to funnel followers towards your fundraising pages. If you’re running a multi-day online auction, create regular posts with great pictures that showcase each item. You can also take advantage of crowdfunding sites like Kickstarter.
Reach Out to Like-Minded Organizations
There is power in numbers, so make sure you are connecting with individuals and organizations that share your values. Look for opportunities to connect with the missions of others. You’ll broaden the scope of your influence and find new collaborators and supporters. By staying regularly engaged on social media, you can find the most active conversations around issues that matter to you the most. It’s a great way to network while you also gain exposure to the philosophies and practices of other online activists. Try these approaches:
Highlight Success Stories
Social media is an incredible storytelling device. One of the biggest things to overcome as a non-profit organization fighting for social change is the cynicism of believing that nothing will change. To be certain, many fights worth fighting are an uphill battle. But by putting an emphasis on success stories through articles, long-form blog posts, and e-mail blasts, you can show that progress is being made every day.What other ways have you used social media to ignite your followership? Are your Facebook and Twitter feeds a repository for stale information, or are they filled with inspiring rhetoric that spurs others into action? Share your own experience below.
Daft Punk, Miley Cyrus and Robin Thicke may all have had a jump start on trying to stake a claim on this year’s song of the summer, but just as fall arrives at our doorstep, a dark horse (or is it fox?) is leaping into the race to trump their efforts and rewrite music history.
The video and song in question are from a Norweigan group called Ylvis, and just like Old McDonald, these musicians have a keen interest in the sounds of various fauna. But unlike Old McDonald, whose scope of zoological sound sampling was bound to the barnyard, Ylvis goes one step forward to pose the eternal question, “What the Fox Say?”
Okay, maybe we’re being a little bit facetious here. The song hasn’t exactly rocketed up the Billboard charts, but it has absolutely dominated blogs and social media over the past week. As of this posting, it’s managed to rack up over 15 million views on YouTube. That, ladies and gentlemen, is an indisputable viral sensation.
If a Norweigan band can harness the power of the internet to raise its profile in such a powerful and immediate way, can you do the same? Here’s what we can learn about viral videos from “What the Fox Say.”
The Sincerity Factor
Treading the line between sincerity and irony is tricky, but it pays off. One way to get viewers hooked is to play with their expectations. If you caught yourself asking, “Are they for real?” while watching the Ylvis video, join the club. That mystery is a key ingredient that leads viewers to want to discover more. Did you catch the Worst Twerk Fail Ever video? Turns out it was just a gag from notorious serial prankster Jimmy Kimmel. Of course, there is a big difference between being tongue-and-cheek and being a flat-out liar. The trick is to know your audience and what kind of humor they’re primed for.
Embrace the Absurd
Designer Karl Lagerfeld once said, “Absurdity and anti—absurdity are the two poles of creative energy.” We’re not sure what the heck that means, but exploring the absurd is definitely a way to reach people immersed in internet culture. If anyone disagrees, kindly refer those detractors to any of the Harlem Shake videos The internet is a strange place, filled with weird, wild stuff. Embrace it! Just check out two of the most influential pages on the web, Reddit and Buzzfeed, and see what you stumble across. Think of it as a daily digest of the web’s most viral idiosyncrasies.
Viral Fame is Touch and Go, but Still Important
Viral fame can come your way and then-- quick as a fox-- vanish into thin air. While it’s the holy grail of awesomeness (to borrow a little internet slang) for many marketers, it only represents a small part of what you can do through social media to reach out to fans. Still, harnessing even a little power from “the secret of the fox” can help you break out of the monotony of your usual content. Don’t be afraid to get a little whacky and meet your web followers on their level by speaking their lingo. That includes both the language you use and the visual media you create and share.
What’s your favorite viral video? Think about the things that make you come back to it over and over. Did you feel compelled to share it right away? Put yourself in the shoes of the customers on the other end of your social media strategy and you’re sure to gain a new perspective. Who knows, you might even score next year’s song of the summer. Better start planning now!
Create an Outline
If you’re anything like us, you have a lot of ideas to share. Creating a short outline before you start writing can help your posts become more organized. Think of main ideas you want to touch on and then develop points that support those main ideas. Think of an outline as a handy roadmap that will help you avoid unplanned digressions and keep you and your readers on course.
Stay Away From Jargon
Unless you are writing for other professionals in your industry, it’s best to avoid highly technical jargon. Not everyone may know what an “electronic engine immobilizer" is, but if you run a business related to cars, your followers are sure to be grateful for the explanation. Remember, not everyone is immersed in the culture of your industry, so don’t make people feel excluded from the conversation.
Err on the Side of Brevity
When you’re editing your blogs, look for opportunities to be more concise. Are there places where you’re being redundant? Can you replace a long phrase with two or three words? In our attempt to sound knowledgeable, we often lay on more words, turns of phrases and rhetorical devices than we need to. Trimming the fat can be hard because it often leaves your ideas exposed. Can they stand on their own? If not, it may be worth reworking your post.
What are your best practices when it comes to writing? Do you have advice from a favorite English teacher etched into your memory? Share your tips for better blogging below.
What motivates customers to follow you on social media? For some, the promise of having firsthand knowledge about new projects and products is too good to resist. Followers love having a direct line to you so that they can be the first to know about big changes that your brand is rolling out. Creating teases and previews on your social media platforms can be a great way to create a feeling of exclusivity and special access for your customers.
Don’t give it all away at once. Instead, create a social media campaign where you slowly roll out small updates that culminate in a big reveal. You can build anticipation this way and encourage your followers to engage with each other to guess what it could be.
...But Don’t Play Hard to Get!
Mystery is great, but you don’t want to prolong it unnecessarily. You could end up turning the attention and interest of your audience into frustration. The hype game can be tricky this way. Make sure you have something really special to reveal at the end so that your followers don’t feel spurned.
Use a Variety of Media
You can crop photos to reveal only a portion of what you’re about to premiere, use small snippets of video or write cryptic clues. Vary your message to make the mystery that much more titillating. As you start getting attention, you can be coy with your responses to comments, letting customers know they just might be on the right track.
Is there a downside to teasing new developments? There absolutely can be. If you don’t follow through with your plans, you may find yourself surrounded by once-eager, now-empty-handed followers who are ready to move on from you. Do your best to preview plans that are already in motion and that you are sure will be completed. As phases of new project are completed, share staggered updates through social media. That way you won’t become a victim of your own hype.
What big projects are on the horizon for you? A venue change? A brand new product? Maybe an entire re-branding? Whatever it is, use social media to give your next unveiling the attention it deserves.
Do you ever get online and immediately feel like you’re hit with a giant wall of noise? Driving your social media strategy forward in an efficient way can be hard when there are so many distractions. How do you make the best of the time you’ve allotted to work on content you plan to publish? Here are three tips to make sure you stay on course instead of disappearing down the internet rabbit hole.
Create a Resource Bank
The internet is a wide, expansive world filled with lots of avenues to explore. That can be a good and bad thing. Trying to find something that catches your eye and feels worthy of sharing can be a long and fruitless task if you don’t know where to look. Don’t surf out to sea without a clear target. Instead, create a resource bank. Collect URLs of websites that you know offer the kind of great content you’re looking for. When you sit down to schedule your next batch of posts, you’ll have a head start.
Use Google News Alerts
What key terms or words generally come up when you talk about your business? Creating aGoogle Alert (or several of them) is the best way to stay on top of what’s going on in your industry, all without having to leave the comfort of your own e-mail inbox. Do you find yourself drawn to news from the same source over and over? You may have found a new link for your resource bank! If you feel overwhelmed with alerts, try refining your search terms. If you’re too general, you might be casting your net too wide and saturating yourself with information.
Business or Pleasure?
Avoid the temptation to check your personal channels while you’re working on social media for your business. This can be tough, but it’s a good way to make sure you don’t get drawn into answering e-mails or following up on Facebook messages from old acquaintances looking to reconnect. Staying away from your friends’ Twitter feed or timeline also removes the temptation of clicking on links that lead you down the path to distraction. We’re all one cute kitten video away from wasting a lot of precious company time, so enforce a moratorium on baby armadillos, hedgehogs and handholding otters as much as you can. Worried about missing out on viral content? Don’t worry, if it’s truly viral, you are bound to run into it somewhere else, especially on big pages like Reddit or Buzzfeed.
How do you stay on task when you’re working on social media? Do you take on responsibilities yourself, or do you pass them on to a dedicated user? Whichever way you approach it, remember that finding good content and publishing it on time means organizing resources, dedicating attention and blocking out distractions.
Remember the old adage about children being “seen and not heard?” That saying may have held some weight for previous generations, but today's teens and tweens have become drivers of the way we communicate, building and participating in online cultures in ways that leave some folks in the dust.
Kids are practically born with a smartphone in their hands. Combine that with a formidable collective buying power and you have a demographic whose impact is impossible to ignore.
Young people can drive the success and failure of social media platforms, forcing them to adapt or die. Their recent mass exodus from Facebook to other places like Twitter and Instagram is one example of how shifting demographics have forced some companies to adapt (quickly) to the pace of young people's tastes and desires in an attempt to recapture them.
As a cornerstone of internet culture, teens and tweens build and contribute to massive online ecosystems, develop internet shorthand that spills over into real life and participate in social media in ways that small businesses could stand to learn from.
Getting Ahead of the Game
Teens and tweens are usually early adopters. They're one step ahead of the game when it comes to new technology and the latest social media platforms. Being an early adopter lets you stake out a space before others get there. It also makes you look like a leader who understands new trends and blazes ahead instead of lagging behind.
Connecting Real Life and Digital Networking
Young people are expert networkers. They actively seek out people to follow, stay engaged, ask questions and prioritize extending their influence online. More importantly, they realize that digital life and real life aren't separated by an iron curtain. Networks spill over, making real life connections become digital ones and vice versa.
The upcoming generation of millennials is often accused of being the “Me” generation, but that doesn't mean that their efforts at self promotion aren't worth emulating. Teens and tweens aren't afraid to toot their own horn and you shouldn't be either. Put your accomplishments on display so the world knows just how great you are at what you do.
The internet is a place to let loose! Let your voice shine through by being honest. Writing for the internet doesn't require the formality that other media demands, so take the opportunity to be creative and put your sense of humor on display. People will see your brand as more personable and relatable that way.
A teen's life online may seem like fun and games, but young people are masters at learning new tools of the trade. Take a cue from teens and tweens so you can stay adaptable, curious and open to taking on new challenges. You'll be one step ahead of the competition and spearheading your way to a more creative approach to social media.
Does part of your social media plan include having a dedicated user-- someone whose job description includes planning and carrying out your strategy? In a small business setting it's typical, and often times essential, for staff members to wear many different hats. That sometimes means that jobs are shared or passed around as staff members become available to take them on. That approach can be great in some scenarios, but it doesn't mean everyone should have a hand in social media, or that the task should fall to whoever is available in the moment. There are benefits to centralizing your strategy in the hands of one or two people. It allows you to:
Be More Consistent
For a unified tone and approach, it's best to limit the amount of people publishing through your social media outlets. With different writing styles and varying response times to questions from customers, followers may find you unreliable or start seeing individual posts as too disconnected. For cohesion in messaging, which makes for stronger branding, a dedicated user works best.
Are you spread out over various social media platforms? Instead of having different users monitoring different sites, it's better for a dedicated user to have an eye on each of them. On the most practical level, it's easier to keep track of logins and accounts this way. It also allows for the task of tracking data to be centralized in one place, with one person checking in on various platforms and collecting relevant information periodically.
Make Better Use of Time
Dedicated users translate into dedicated time. Spreading out your social media efforts amongst different staff members can mean that the time and energy spent on your strategy gets diffused. A dedicated user can use blocks of time to tackle answering questions, updating pages and scheduling new content. A piecemeal approach ultimately leaves you one step behind instead of one step ahead.
Does that mean that brainstorming about how to approach your plan should only be limited to the people who execute it? Not at all! It's great to have input from several members of your team during the initial planning phases. This allows you to tap into the creative potential of your team, gather great ideas and develop a plan that's a true representation of your organization. But as you execute specific parts of your strategy, funnel responsibilities towards one or two users who can hold it all together. It's the best way to present a confident overarching narrative that will strengthen your identity and keep your followers engaged.