It raises your natural search engine ranking.
We'll use Google as an example of a search engine, since it holds 80% of the market share. Google determines the ranking of a website with the following:
- relevant keywords to the search
- number and placement of the keywords
- number of pages on the website
- frequency of site changes
- and many more (secret) methods
Every time you write a blog post, you:
- increase the number of keywords on your site.
- automatically create a page for each post, thus increasing the number of pages.
- change your website and creating something new for the crawler to find during the next visit.
See the pattern?
It complements your SEM strategy.
Having a high natural search ranking actually increases your ranking for paid search, as well. By keeping your site relevant and timely with a blog, your ads will appear higher on the page and cost less per impression.
It gives you something to talk about.Facebook and Twitter posts are great for a short format. If you have a big idea that warrants some explaining, a blog post is a great way to offer added value to your customer.
It's free advertising.
Blog posts are easy to share. By setting yourself up as an industry expert with a lot of experience, people are likely to listen to what you have to say, and share this information with friends and co-workers.