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Why Having a Blog Is Crucial for Your Business

Social Sonar - Saturday, May 21, 2011

It raises your natural search engine ranking.

WordPress LogoWe'll use Google as an example of a search engine, since it holds 80% of the market share. Google determines the ranking of a website with the following:

  • relevant keywords to the search
  • number and placement of the keywords
  • number of pages on the website
  • frequency of site changes
  • and many more (secret) methods

Every time you write a blog post, you:

  • increase the number of keywords on your site.
  • automatically create a page for each post, thus increasing the number of pages.
  • change your website and creating something new for the crawler to find during the next visit.

See the pattern?

It complements your SEM strategy.

Having a high natural search ranking actually increases your ranking for paid search, as well. By keeping your site relevant and timely with a blog, your ads will appear higher on the page and cost less per impression.

It gives you something to talk about.

Facebook and Twitter posts are great for a short format. If you have a big idea that warrants some explaining, a blog post is a great way to offer added value to your customer.

It's free advertising.

Blog posts are easy to share. By setting yourself up as an industry expert with a lot of experience, people are likely to listen to what you have to say, and share this information with friends and co-workers.

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