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Who is Using Social Media?

Social Sonar - Saturday, March 10, 2012

MBA Online recently released a report and infographic about who is using the largest social media sites. 

They found that 66% of adults are connected to at least one social media site.  College students, or those who have completed at least some college, represent the majority on social media sites like Facebook, Twitter, Pinterest, Digg and Reddit. Among Facebook users, 57% have completed some college, and 24% have earned a bachelor’s or master’s degree. Some might be surprised to learn that people 45 and older make up 46% of Facebook users.

About 57% of Facebook and 59% of Twitter users are women. Eighty-two percent of Pinterest users are women, who pin crafts, gift ideas, hobbies, interior design and fashion. Google+ reports that 71% of their users are men and about half of Google+ users are 24 or younger. LinkedIn reports an even ratio of men and women — 49% over age 45 — who use the site to connect with other business professionals.

Check out the infographic below for other statistics.  The more you understand where your potential customers log in, the sooner you can pinpoint where you too should spend your time.  

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