Twitter still appears to be the second most powerful social media site (topped only by Facebook). Here are some tips to increase your Twitter
followers:
- Completely fill out your bio, including location (if you aren’t world-wide) and website. Incomplete or vague bios can cause people to wonder if you are a spam bot. Complete bios also make you more “followable” as part of Twitter’s Suggested User page.
- Cross-post your Twitter handle on other social media sites: Facebook, Google+, Tumblr, LinkedIn, etc. Also, include your Twitter information (and, while you’re at it, your Facebook fan page and website) in your e-mail signature block.
- Include hashtags (#), which will help when users are searching certain topics.
- This one is simple, but powerful: Ask your followers to re-tweet your posts. It exposes your Twitter handle to all of the re-tweeter’s followers.
- When your customers are in the store, let them know you’re on Twitter (have a sign on your counter, put a sticker or stamp on receipts, have business cards with your social media sites on them).
- Tweet photos. Facebook, Tumblr and Pinterest have proven that photos are big business. If the goal is to gain re-tweets, then posting interesting photos is a good start.
- Follow popular Twitter accounts and see what is working for them.
- Track your users. Use Qwitter to find out when someone un-follows you after a certain tweet.
Are you using Twitter? Do you have any tips that have worked for you and your business?
