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Tweet Chats: Take a Two-Pronged Approach

Social Sonar - Wednesday, July 31, 2013

Part of Twitter’s beauty is the way it forces users to be concise. Many interactions on Twitter consist of “one-offs,” retweets, short replies and, on occasion, longer back-and-forth exchanges that can last a few days. While this enables quickfire connections and dynamic newsfeeds, the brevity of this kind of communication can also leave you wanting more. That’s where Tweet Chats come in.

Tweet Chats lets you structure your Twitter activity around one specific topic for as long as you want. Whether you are looking to host one or just participate, the logistics are simple. Just set a time and create a hashtag that helps followers label their contributions to the conversation. Everyone who’s taking part can track new contributions by following the hashtag. Sound interesting? Take a two-pronged approach to make the best of Tweet Chats:

Reach out to Customers

If you have an active Twitter community that follows your business, you can host a Tweet Chat to connect with customers. If you’re on the cusp of a big announcement, treat it is a mini-press conference. You can facilitate the chat by asking customers questions or turn the tables and let them drive the conversation. When curious newcomers join your Tweet Chat, you have the chance to engage them and turn them into brand devotees.

Network with other Professionals

Looking to connect with other industry influencers? Look for Tweet Chats they may be hosting. Other people in your field might already be meeting to discuss new trends that could impact you. There’s even the possibility for strategizing to form important partnerships along the way.

What’s your area of expertise? Is there a pressing issue in your industry that you’re curious about? What are your customers' most frequent questions? Use this directory of regular chats and start Tweet Chatting your way to some answers!



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