1. It's Cheaper.
Using a low cost solution is far cheaper than an agency and frees up employee time to grow your business in other ways.
2. It's Safer.
There is always going to be a flow of feedback, and whether it's positive or negative, it's nice to have someone respond who is one step removed and skilled in damage control.
Relax. A trained professional has your social media under control.
3. It's Always on.
Your employees will love you if someone else is watching Facebook and Twitter 24/7, including evenings, weekends, and holidays.
4. It Allows Focus.
Paying someone to cover the basics of writing and responding frees up your time and expertise to do bigger marketing pushes, like sweepstakes and videos.
5. It's More Effective.
People who craft content for social media know how to word posts to increase engagement and maximize responses, something that takes time and experience to learn.
6. It's Up to Date.
Facebook and Twitter are constantly changing. Someone who spends all day every day in those channels is on top of the latest trends and will adjust your program accordingly.
7. It Buys Peace of Mind.
You can sleep well at night knowing someone has Facebook, Twitter, and Yelp under control.