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Through the GrapeVine: Three Lessons from the Death of a Social App

Social Sonar - Monday, June 24, 2013

Last week saw the launch of Instagram Video, an expansion of the popular photo sharing app that lets users tell stories with up to 15 seconds of video instead of just static images.  The response was huge. In just 24 hours, users posted more than 5 million videos. As expected, Twitter’s own video application Vine has suffered as a result of Instagram Video’s popularity, so much so that #RIPVine became a trending hashtag on Twitter. Although it’s not clear if Vine will make a successful comeback, its blink-and-you’ll-miss-it moment in the social media sun does illustrate some interesting ideas.

Easy Come Easy Go

Today’s hottest social media platform could easily be tomorrow’s social media graveyard. Things move quickly online and it’s important to keep up. Having a dedicated user that is up to speed when it comes to online trends is essential. You don’t want to be the only person still trying to make Friendster happen after everyone has moved on!

Video is Big on Mobile

Both Vine and Instagram Video show that users are craving video on mobile, even if it comes in short snippets. Listen to your customers. What can you share about yourself through video that you haven’t shared before? Even in 15 second intervals, the storytelling possibilities are endless. The best tool for becoming an amazing video producer may already be in your hands! You don’t need fancy equipment or trained professionals to get started, so be your own videographer starting today.

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Users Rule

The ebb and flow of popular online platforms is now squarely in the hands of users. Users decide when an application has run its course. When it comes to social media applications, people may be fickle at times, prompting fast changes, but they also have their eye on the next thing that will maximize their participation and take the next innovative step technologically.

Are you an early adopter of Instagram Video? What’s the most creative use you’ve seen for it so far? Share your comments below.

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