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How Can Podcast Help Your Business

Social Sonar - Thursday, November 15, 2012
iPod wearing earbuds
Podcasts are audio content that allows your consumer to listen at their convenience. The benefits of podcasting for small companies and business are greatly underestimated. Even bigger corporations don't take advantage of providing podcasts. Perhaps you should consider creating downloadable podcasts for your consumers.

Podcasts allow you to reach new and potential consumers. They also allow you to express your expertise and personality. Listening to a business owner, especially a small business owner, can intensify the passion of loyal followers.
 
The beauty of technology is that it allows you to target the people you need to reach. "You can send fresh and compelling messages out to target audiences," says Michael Neumeier, principal of the Arketi Group, a small-business marketing consultancy in Atlanta. “You can use it to start delivering educational content to a narrowly focused list of people. Even if it’s only 50 people, if it’s the right 50 people, it’ll do wonders for your startup.”
 
Podcasting can help you become a leader and expert to your consumers. If your business is clothing, you should talk about the latest trends, fashion shows, or designers. If you own a wine shop, consider giving wine tips or food-pairing advice. In today's fast-paced world, catching a shopper's attention can be difficult. It’s easy for users to download audio content to their smart phones and listen to your advice on the go.
 
The fact that you're creating audio content instead of just adding words to a webpage means that your business will be seen as innovative. It gives you the kind of buzz that's harder to obtain. Allowing your content to be shareable and available can put you at the top of leaderboard.