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Marketing with Music: Using Spotify for Your Social Strategy

Social Sonar - Wednesday, February 19, 2014

Spotify is more than just a music streaming service or online radio: it’s a social network based around the simple idea that it’s fun to share the music you love with people you like. Originally launched in 2008, Spotify has managed to amass over 24 million active users. It’s growth and influence on the music industry has been so big that there’s even speculation about the company going public in the near future. What does that have to do with your business? Using Spotify as a tool for marketing can open up creative and unexpected ways of reaching your followers. Here are a few things you can try out for yourself.

Play DJ on Facebook

As we mentioned before, Spotify can be seamlessly integrated into Facebook. If one of your goals for 2014 is to deliver a greater variety of content, why not add music to the list of what you share? Sharing your favorite jam for a rainy day or your guiltiest musical pleasure is a great way to let people see more of your personality.

Learn More About What Your Fans Love

What musicians do your fans love? What songs do they play the most? You can learn about the tastes of your followers and how to cater to them by following them on Spotify. Sharing a musical preference indicates more than you might think, creating a unique bond with your fans and fellow music connoisseurs.

Have a Musical Throwback Thursday

If you’re not brand new to the world of social media, you’re probably already familiar with Throwback Thursday. Instead of sharing an old picture of yourself, find an old school tune to share with your audience. If people associate your newsfeed as a place to rediscover some of their favorite music every week, you’ll find your fans checking back in and engaging with you more often.  

Let Your Audience Choose the Music

Planning a live event? Do you play music at one of your stores? Engage with your fans by inviting them to help you create a playlist on Spotify. It’s a way to help bridge the gap between your online efforts and the promotional efforts you’re carrying out offline. It also involves customers in helping to curate and customize their own experience.

Feeling trepidation about trying something new? Just remember that music should be like all the other content you shared: directed towards your specific audience’s needs and interests and varied enough to keep people engaged. As with everything you share, be ready to take stock of what’s working and what isn’t. What’s getting liked and shared by your fans and what’s falling by the wayside? Keep track of everything so that the next time you schedule content, you can roll out something something that rocks their world.