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4 Reasons to Use Social Sonar During the Holidays

Social Sonar - Wednesday, December 11, 2013

With only two weeks left until Christmas, we’re racing towards one of the most important days of the holiday season. One refrain echoes through the minds of most business owners: There isn’t enough time! If you’re still personally handling your social media, it’s easy to see why this season can seem unmanageable. Here are four reasons why Social Sonar could be the best gift you give yourself this year.

Open Up Time so You Can Tackle Other Projects

How many ideas and grand schemes for your business do you have slowly cooking on the back burner? Maybe they’ve been simmering there for the better part of the year without the chance of growing to fruition because you haven’t had the time to really flesh them out. If you’re dreaming of launching new ideas in 2014,  the clock is ticking. There’s no time like the present to get preparations underway. Letting someone else take the reins of your social media efforts can open up time for you to work on the projects that you’re really passionate about. Who knows--that idea you’ve been toying with could be what takes your business to the next level in the upcoming year.

Take a Break, You Deserve It!

As a business owner, you pour yourself into your work every day. For entrepreneurs and sole proprietors, it’s hard to draw the line that determines where your business ends and your personal life begins. The balancing act is even trickier right now because the holidays present great business opportunities but are also full of social gatherings that you don’t want to miss out on. Taking one thing off your plate during the holidays can open up opportunities to spend time with the people that matter. Don’t miss out on important opportunities to connect with friends and family because you’re knee-deep in tweets and Facebook comments. We’ll handle your social media efforts so that you can celebrate with the people closest to you.

Coordinate Marketing Efforts

Is your marketing department working overtime during the holidays? This time of year can seem like a race to reach customers, which can leave members of your communications team feeling overwhelmed.  Having a dedicated user that works with your marketing team to carry out your social media strategy takes some of the stress off of you. That way, you can keep an eye on the bigger marketing picture and know that your social strategy is working in close conjunction with it.

Amplify Deals

Who doesn’t love a good deal? The last few months of the year are a prime time to roll out deals for customers craving a good sale. Are you using your social networks to make the most of online shopping? An online store is only part of a winning equation. Your fans may not be checking your website regularly, so it’s important to drive traffic there through social media. Loyal followers make for strong brand advocates. If fans love a deal they see on Twitter or on Facebook, they can easily share it with friends and family, too.

Who’s responsible for your social strategy this holiday season? Let the pros handle it so you can enjoy feasting with family and friends! The only downside? You won’t have any excuses for showing up to that potluck without a good dish!

Here Comes Santa Claus: What Can St. Nick Teach Us About Social Media?

Social Sonar - Wednesday, December 04, 2013

Jolly Old St. Nick may be a luddite of sorts (as far as we know, he still employs an old-fashion sleigh and a generous dose of magic to get most of his work done) but that doesn’t mean he can’t teach you a thing or two about how to use social media. Here are some tips, straight from Santa’s Workshop, to help you out in the final stretch towards Christmas.

It Takes a (Christmas) Village

Santa doesn’t do it all on his own. He has an entire workshop of elves working full time to help him out. In the same way, it’s important to get everyone on your team thinking about the ways they can maximize your business’s presence on social networks. Customer service representatives can field incoming questions, while marketing associates can be on hand at events live-tweeting or uploading pictures to Instagram. As long as all efforts are connected to an overarching strategy led by a dedicated user, there’s no reason to fear too many cooks in the kitchen. Assign one person to be the dedicated user. They'll be responsible for filtering content and making sure the overall message is cohesive while the other elves work away. 

It Doesn’t Pay to be Naughty

A good social media strategy is all about transparency, but when you’re being honest and open, it can be hard to conceal your flaws. In an age where your customers know more about you than ever before, it pays to be nice--not naughty. Throwing an epic tantrum online every time something doesn’t go your way is a sure ticket to getting coal in your stocking.

He Sees You When You’re Sleeping, He Knows When You’re Awake

Okay, so that particular line has always struck us as more than a little bit creepy, but it does shine a light on an important aspect of your social strategy: monitoring. If you’ve built a strong online presence on your social networks throughout the year, don’t be surprised to see an uptick of traffic during the holiday season. That’s because more people are doing online shopping than ever before. Just take a look at this year’s blockbuster Cyber Monday sales. The holidays are an essential time to keep a closer eye on your social networks because customers expect you to answer questions about things like shipped packages and special deals. Ignoring questions on social media is a sure way to encourage customers to move on.

Keep an Open Ear

You can walk into any mall in America and find an attentive Santa carefully listening, poised to grant holiday wishes as best he can. Listen to what your customers are saying on social media. Do they wish you had special holiday hours so they can sneak in some holiday shopping? Are they hungry for end-of-the-year deals? Like Santa, you may not be able to fulfill every Christmas list, but by carefully listening to your customers, you’ll have a better idea of what they really want from you.

The biggest lesson of all? Keep things jolly. It’s the holiday season, after all. It’s a time of year to make sure your customers know you’re grateful for them, so be generous and create special coupons, in-store events and exclusive deals to give something back! Only Santa Claus can go around the world in one night and grant everyone’s wishes, but that doesn’t mean you can’t contribute to making the holiday season special for the people who support your business all year round.

Get Social for the Holidays

Social Sonar - Tuesday, October 22, 2013

The gift-giving season is almost upon us and you know what that means-- it’s make or break time for a lot of businesses. If you don’t believe us, check out some statistics about holiday shopping from last year. Did you know that almost 20% of retail sales for the entire year happened during the holiday season? With a growing emphasis on online shopping, your business's digital presence is more important than ever. Are you prepared to come out of the holiday season a winner? Here are some tips to help you get there!

Create an Inclusive Calendar

With a slew of events, parties and holidays on the horizon, it’s a good idea to step back and get organized with a detailed holiday calendar. We’ve created a table with some important events here. It’s never a bad idea to include local events or holidays that are important to your community. When you’re trying to reach a broad audience, don’t forget the importance of being as inclusive as possible!

A holiday calendar can help you work backwards as you roll out special deals, gift guides, special in-store events, and more! Remember, it’s a highly competitive time of the year, so it pays to get an early start. Every business is vying for the attention of shoppers, so make sure you create periodic messaging that leads up to important shopping days like Black Friday. 

Get Your Online Store Ready for Traffic

Are you as prepared online as you are at your physical location? Setting up your online store with updated pictures, offers and information about shipping during the holidays can help set you up for success. Online shoppers have the ability to easily compare competing businesses, so make sure that you highlight special deals wherever you can. Emphasize information that will make customers want to choose you every time.

Don’t forget to leverage the power of social media either. Use platforms like Facebook and Twitter to direct your followers to your online store. Use social media to feature gift baskets, customer reviews and other special items that will encourage customers to browse through your other online offerings. Before you start encouraging traffic, make sure all your links are updated, so that users can easily navigate your store. 

Man the (Social) Deck

With increased traffic at your stores and online, there are bound to be more customers reaching out to you. Don’t be surprised when users use Facebook and Twitter to contact you with questions, complaints, rants, raves or friendly holiday greetings! Instead, make sure you have a good monitoring plan in place, with a smart dedicated user keeping an eye out for red flags. The more quickly you handle that disgruntled customer who just tweeted about you, the more likely it is that you’ll be able to salvage the situation before it spirals out of control.


Are you altering your social strategy for the holidays? With many Americans getting ready to do a big portion of their holiday shopping before Halloween, there’s no time like the present to get started!