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5 Basic SEO Strategies

Social Sonar - Thursday, January 17, 2013
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Search engine optimization (SEO) may not be part of the social media, but if you're creating or maintaining a blog, it may be particularly helpful for your business. Online portals like Google and Bing help give visibility to business using SEO. In the end, knowing the tricks these search engines use can help you create a sale for your business. Here are some basic SEO principles to help your site.

1. Tracking
If you don’t track and analyze your marketing efforts, how can you know if something is successful? The easiest first step is installing Google Analytics. It’s free for basic functions, so once you get used to various features, you can determine whether you need the paid version. Just try it out and start looking at conversions today.

2. Keywords
Determine keywords that fit the business and services that you provide. Utilizing keywords within your content, including tagged photos, is the best way to optimize your site. Since Google and Bing algorithms do all of the work, it won't cost you anything!

3. Site Map
Clean up the structure of your site. Don't overwhelm search engine crawlers with too many bells and whistles. While some sites use Javascript to give the site a sleek look, search engines can't read this design, meaning your website won't be visible to your potential consumers when they run a basic search.

4. Landing Pages
Creating targeted landing pages for services, products, or FAQs provides visitors answers to their search inquiries. Your homepage is certainly key to your business because it’s the introduction to your brand, but it’s not the only page to worry about. Providing a range of landing pages means your business will be optimized for search engine ranking and obtaining consumers.

5. Links
Structure your links. Make sure your content is strong and your pages are specific to what you are talking about. Example: www.yoursite.com/press_release/May_2012. Failure to provide specific links to content, or having links unrelated to the content itself, doesn’t help your SEO ranking.

Though these tips are helpful to remember, the bottomline is that if you don't provide strong content that showcases your business, services or products, the best SEO optimization will not bring people back to your page. Be sure to keep content creation in mind as much as these technical specifics!

Social Media and Lead Generation

Social Sonar - Saturday, December 17, 2011
Although most social media experts suggest focusing on building your brand and having a conversation with your customers rather than trying to make a sale, you want to know that the time you are spending on social media sites is actually paying off. Webmarketing123 recently released a report entitled, "Social Media: The Tailwind for SEO & Lead Generation." This is a summary of their report and recommendations. 

One important way to help build your brand is to raise your ranking in search engines. Almost five billion inquiries are processed on major search engines every single day. Search engine optimization (SEO) is about getting your business to the top of those lists. By cross-promoting Facebook posts, likes and tweets, you will link your social media optimization (SMO) to your SEO program. Therefore, by communicating with your customers on social media sites, you may actually raise your SEO rankings. 

Webmarketing123 suggests mapping out your plan as follows:

    1.    Diagram: Choose your social networks.
    2.    Test: Figure out which types of campaigns work best with your audience.
    3.    Strategize: Decide which content you will promote.
    4.    Implement: Launch your campaign and grow your audience.
    5.    Monitor: Track growth.
    6.    Measure: Measure return on engagement (ROE) across periods of time.
    7.    Optimize: Develop fresh content and schedule posts and tweets to encourage customer interaction.

Your ultimate goal is to drive more traffic to your website, which raises your SEO rankings and makes it easier for customers to find you.  You also want to boost the number of "likes" on Facebook and increase re-tweets or replies.  Both people and search engines like fresh, keyword-rich content.  By keeping Facebook and Twitter updated with engaging and interesting content, you are improving your rankings. 

Close the circle by adding share buttons on your website.  This makes it simple for customers on your website to "like" or tweet about new content.  You should also cross-promote your blog on Facebook and Twitter.  Learn how to use keywords and hashtags on Twitter, so that search engines will add them to the search results page, which will help drive more traffic to your website. 

You can the measure your ROE by monitoring traffic on Google Analytics, measuring your buzz on Facebook and growing your followship on Twitter.  "In social media, your ROI is your ROE."

The social media/SMO/SEO/ROE/ROI world can be very confusing.  If you would like us to explain how social media can help improve your business, please let us know!