Wesley from Social Sonar was recently the featured speaker for Sunrise Rotary Club of
Walnut Creek's early morning breakfast meeting. What is rotary club? The Rotarians say it best themselves: "Rotary
is an organization of business and professional leaders united
worldwide who provide humanitarian service, encourage high ethical
standards in all vocations, and help build goodwill and peace in the
world." According to their website, there are approximately
1.2 million Rotarians belonging to more than 31,000 Rotary clubs in 160
countries. As Wes' uncle is a Rotarian, volunteering to speak at a
rotary club meeting was an easy choice.
the agenda for the day? Social media -- especially Facebook. Although
Wes' presentation did focus on using different social media websites,
once questions were opened up, it was clear that the group was most
interested in using Facebook.
is approaching 800 million users worldwide. For clubs such as rotary,
this kind of reach can be invaluable. Although each club may focus
their work primarily in their own areas, having sister clubs all over
the world can bring people together -- making the world just a little
smaller and a nicer place to be. If there are large scale disasters,
social media sites can be a fast and easy way to make sure each club
has the assistance it needs to help their own area recover.
also brings up issues of privacy and the handling of oneself in a
public forum. As we like to say, what goes on Facebook, stays on
Facebook. So anyone should be aware that anything posted on Facebook or
Twitter is there forever, even if you think it has been deleted.
Social Sonar realizes that Rotary's Four-Way Test can be applied to social media as well as real life:
1. Is it the truth?
2. Is it fair to all concerned?
3. Will it build goodwill and better friendships?
4. Will it be beneficial to all concerned?
social media to grow your circle and help make the world a better place
is a way Social Sonar in which can assist your rotary club. Please
contact us if you would like us to prepare a presentation for your club!