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Ménage à Trois: A Marketing Love Story

Social Sonar - Monday, October 08, 2012

Ménage à Trois translates to "Household of three". Here at Social Sonar, we often talk about the Virtuous Cycle, the three services that complement and feed each other seamlessly to create a cohesive marketing program and serve as the basis for all other efforts. Combining services does more than triple your reach; it has a multiplying effect.

Virtuous Cycle of Marketing

1. Blogging

Maintaining a blog is one of the most beneficial things you can do for your business. Not only does a blog educate your customers and demonstrate your expertise, it also greatly improves your search engine ranking. Every blog post increases the number of keywords and pages on your site, so search engines will rank your url more highly than other websites with less information.

Having a more highly-ranked site ensures more traffic to your blog, which leads to more people signing up for email newsletters, and more people liking your Facebook and Twitter accounts. If you run any Google AdWords campaigns, you can actually pay less and be ranked higher than less informative sites.

Blog posts also provide you with unique content to promote in your Facebook and Twitter messages, as well as your email newsletter. You can even run targeted marketing campaigns linking to specific blog posts, which are easier to set up than landing pages.

2. Social Media

Updating Facebook and Twitter pages shows customers your business is healthy, and you are keeping up with the times. Rather than expecting people to visit your website, you are meeting them where they already hang out and making it easy for them to interact with your business or check your hours.

Social media is an ideal tool to drive customers to your website when you need them to take an action. For example, you can promote your recent blog post on Facebook and Twitter. People click the link to visit your blog and spend time on your site, where you can convince them to make an appointment or call with questions.

You can even run specials on your Facebook and Twitter pages. Post a unique coupon code and send people to your website to make the purchase. You get to keep more money than if you partnered with a deal site like Groupon or Living Social.

Tell other fans on your Facebook and Twitter pages about your positive Yelp reviews, and encourage them to review you. You can even link directly to the positive review!

3. Email Marketing

Gaining the trust to receive an email address is one of the most powerful marketing relationships you can build. Make sure you always send relevant content so recipients are less likely to unsubscribe.

Blog posts are ideal for ensuring your emails are always interesting and informative. They enable you to take a "Something for Everyone" approach, as we mentioned in our blog post What Saturday Night Live Teaches Us About Email Marketing.

Facebook and Twitter are great tools to promote signing up for your email newsletters. People who sign up to receive your emails are more likely to make a purchase than someone who has only liked you on Facebook or followed you on Twitter.

This recent article from TIME states, "Forty-eight percent of consumers reported that social media posts are a great way to discover new products, brands, trends, or retailers, but less than 1% of transactions could be traced back to trackable social links... For repeat shoppers, 30% of online purchases begin with an e-mail from the retailer."

Our complete package offers everything you need for the basis of a healthy marketing program: Blogging, Social Media, and Email Marketing. Give us a call at 1-866-843-4490 or send an email to service@socialsonar.com to find out how our customized automated solution can work for your business.

Simple Ways to Keep the Holiday Spirit

Social Sonar - Saturday, December 24, 2011

Christmas is literally upon us.  Here are some simple tips to keep the holiday spirit in your store to make 2012 your best year yet. 

1.     Remember to use social media sites to have a conversation with your customer. You can offer discounts and deals but you should also converse with your fans and followers. Responding to questions and comments builds a relationship and your brand.

2.     Build your empire by asking your current customers to bring their friends into the fold. You can offer discounts to those who invite their friends to your business. You can run a contest to see who can bring in the most new fans. Or you can simply ask people to suggest your business to their friends if they are happy with your customer service. However, you do it, word-of-mouth marketing is one of your best bets for building your customer base. 

3.     Offer your own deals. The jury is still out on discount websites like Groupon and Living Social. Customers, of course, love the great deals but businesses lose a lot of money, and often have few return customers. By offering your own discounts and deals through your social media profiles, website and newsletter, you are catering to your own customer-base and rewarding them for their loyalty. 

4.     Connect your brick-and-mortar store to your online profiles. You should advertise in-store which social media sites you are using. You should have links on your website, but you should also have in-store signs, which let your customers know where they can find you in the virtual world. 

5.     Encourage check-ins. Offer discounts for checking-in to your store on Facebook, Yelp, Foursquare, Gowalla or other apps that allow customers to announce to their friends that they are in your store. Facebook now groups certain posts together, so if multiple customers are checking-in, their friends on Facebook will see that your store is a popular place. 

Remember a social business is a happy business. Social Sonar wishes every a very safe and Happy Holiday Season. We look forward to entering 2012 with you and watching each and every one of your businesses grow. 

 

Protecting Your Business During Groupon Growth

Social Sonar - Saturday, August 20, 2011

Group deal websites can be a good experience for your company. They also have the capacity to create a huge headache.

Fortunately there are some things you can do to ensure things work out well for you and your new customers:

  • Make sure when you sign up that you get something in writing from the deal website outlining all promised rules and conditions before you agree to go ahead with the listing. 
  • Find out if you can get a direct dial number for one single person that will be your representative within the company. If you develop a relationship with someone, you will hopefully have an easier time getting a response if you have questions or problems after your listing has gone live. 

Websites like Groupon and Living Social continue to be huge deals (no pun intended) for consumers: products and services at half the price. However, as a business owner, make sure you weigh the pros and cons before you take the "easy" money.

Top 5 Ways to Make Deal Customers Lifetime Customers

Social Sonar - Saturday, July 09, 2011

For most business owners, online deal sites offer a chance to get new visitors through the door. One of the biggest challenges of offering online group discounts like Groupon and LivingSocial is encouraging those visitors to return to your business. Since most online deal terms are not profitable to business owners, it is crucial to engage these new visitors in as many ways as possible to make the deal a success.

Here are our suggestions for a successful transition from singular to regular visits:

1. Treat Deal Customers like Regular Customers.

Girls on Cell Phones

News travels fast. You want it to be good.

Once a person enters the store with a deal in hand, the staff should take time to make their visit really personal. Deal seekers should not be treated half as well because they are only paying half price. A lot of people use online deal sites as a way of trying a store they have heard about from other sources. Even if a customer does not return, they will likely talk about your business to their friends or review it on Yelp. You want to make sure their story is a positive one.

2. Educate your staff on the details of the deal.

Every employee in your store should be well-versed in the details of the deal, so each customer gets the same deal - whether it's a week after the deal was bought, or three months. Discrepancies in terms and treatment often show up in Groupon forums, as well as Yelp reviews.

3. Get social with the deal seeker.

Encourage new visitors to sign up for Yelp, Facebook, Twitter, and/or your email newsletter. Let them know you often post other discounts and specials on these sources. This keep your company top-of-mind and may encourage them to return.

4. Give them a reason to return.

If you have a rewards program, be sure to educate your newest customer on the benefits of becoming a regular.

5. Encourage them to review you.

Even if this customer does not return, they can still bring you more business. A positive review on Yelp encourages others to visit your store, whether they have a discount or not.

Have questions? Don't hesitate to give us a call. We can help you maximize your relationship with your newest customers.