YouTube (along with Facebook and Twitter) was named one of the
top-valued social media sites, according to a global study carried out
brand value rating agency BV4, in cooperation with the Department of
Social Media Management of the HWZ University of Applied Sciences in
Business Administration Zurich. Facebook has an estimated brand value
of $29.115 billion, followed by YouTube with a brand value of $18.099
billion, and Twitter with $13.309 billion.
How can you use YouTube (or other video sharing websites) to further your brand?
Even if you can't afford an expensive camera crew to film a commercial for you, with just a simple Flip camera, you can easily video, edit and publish your own message on YouTube. There are many programs such as Windows Movie Maker or iMovie that allow you to edit videos on your own.
After you have created your video and uploaded it to YouTube, we suggest that you share it on other social media sites: Facebook, Twitter, Tumblr, Google+, etc. Where ever you interact with your customers, you should share the link to your video. If you send newsletters or write blogs, you can include the link (or embed it into the document).
Here is a video, which explains how to leverage YouTube with other social media sites: http://rismedia.com/2012-02-20/weekly-video-tip-leveraging-youtube-with-social-media/
At Social Sonar, we agree that using video to help spread your message is a great idea. If you missed our video, you can view it below: