Up Periscope

Social Media and Lead Generation

Social Sonar - Saturday, December 17, 2011
Although most social media experts suggest focusing on building your brand and having a conversation with your customers rather than trying to make a sale, you want to know that the time you are spending on social media sites is actually paying off. Webmarketing123 recently released a report entitled, "Social Media: The Tailwind for SEO & Lead Generation." This is a summary of their report and recommendations. 

One important way to help build your brand is to raise your ranking in search engines. Almost five billion inquiries are processed on major search engines every single day. Search engine optimization (SEO) is about getting your business to the top of those lists. By cross-promoting Facebook posts, likes and tweets, you will link your social media optimization (SMO) to your SEO program. Therefore, by communicating with your customers on social media sites, you may actually raise your SEO rankings. 

Webmarketing123 suggests mapping out your plan as follows:

    1.    Diagram: Choose your social networks.
    2.    Test: Figure out which types of campaigns work best with your audience.
    3.    Strategize: Decide which content you will promote.
    4.    Implement: Launch your campaign and grow your audience.
    5.    Monitor: Track growth.
    6.    Measure: Measure return on engagement (ROE) across periods of time.
    7.    Optimize: Develop fresh content and schedule posts and tweets to encourage customer interaction.

Your ultimate goal is to drive more traffic to your website, which raises your SEO rankings and makes it easier for customers to find you.  You also want to boost the number of "likes" on Facebook and increase re-tweets or replies.  Both people and search engines like fresh, keyword-rich content.  By keeping Facebook and Twitter updated with engaging and interesting content, you are improving your rankings. 

Close the circle by adding share buttons on your website.  This makes it simple for customers on your website to "like" or tweet about new content.  You should also cross-promote your blog on Facebook and Twitter.  Learn how to use keywords and hashtags on Twitter, so that search engines will add them to the search results page, which will help drive more traffic to your website. 

You can the measure your ROE by monitoring traffic on Google Analytics, measuring your buzz on Facebook and growing your followship on Twitter.  "In social media, your ROI is your ROE."

The social media/SMO/SEO/ROE/ROI world can be very confusing.  If you would like us to explain how social media can help improve your business, please let us know!

 

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