With the new graph search option, it's easier to find out where your followers live, what kind of shows or movies they enjoy and even what kind of posts they've engaged with in the past.
Although it's not clear if Vine will make a successful comeback, its blink-and-you'll-miss-it moment in the social media sun does illustrate some interesting ideas.
Nintendo's decision to abstain from putting together a big presentation may have been considered suicide in the past, but that's not necessarily true in an age where so many of the interactions between customers and the companies they love are happening online.
If all businesses understood the power of these simple acts of personalization, they could create memorable customer experiences that do more to spread the word about their business than any marketing campaign.
Driving your social media strategy forward in an efficient way can be hard when there are so many distractions. Here are three tips to make sure you stay on course instead of disappearing down the internet rabbit hole.
Having a presence on a social media platform is only half the battle. Knowing what to do once you get there is what really separates you from your competition.
Remember the old adage about children being "seen and not heard?" That saying may have held some weight for previous generations, but today's teens and tweens have become drivers of…
When it comes to taking on politics and social issues, what you write, tweet and post on your personal accounts may not always be what's best for the social media outlets that represent your business.
There are benefits to centralizing your social media strategy in the hands of one or two people.
If you're the kind of user who regularly checks in or updates your status, you've already created a digital trail. Does this match up with information you've stated on tax return? An audit could reveal discrepancies.