4 Common Pitfalls of Social Media

If you're not embracing all the marketing tools the web has to offer, you may be playing it too safe. If the idea of making mistakes has you shying away from social media, check out these four common pitfalls.

Continue Reading 4 Common Pitfalls of Social Media

How to Determine your Ideal Customer

  • Post author:
  • Post category:Analytics

You should be thinking of your prospective customer from the moment you come up with your initial idea. Otherwise you won't be able to design a product! At each turn…

Continue Reading How to Determine your Ideal Customer

Holly and Southwest Airlines: Lessons Learned

Contrary to what you may believe, you don't have to be a huge company like Southwest Airlines to pull off a well-executed display of marketing savvy. Let's take a look at some lessons learned from Holly's story and how you can make Southwest's approach work for your own business.

Continue Reading Holly and Southwest Airlines: Lessons Learned