There are a number of tried and true Facebook and Twitter tactics to engage and grow your audience. Here are some of our recommendations. Exclusive specials.Some companies offer discounts you…
Google+ presents a serious competitor to Facebook, which some believed would remain an unchallenged leader in the social media space.
One of the biggest challenges of offering online group discounts like Groupon and LivingSocial is encouraging those visitors to return to your business. Since most online deal terms are not profitable to business owners, it is crucial to engage these new visitors in as many ways as possible to make the deal a success.
Every business has a different voice, different audience, and different mission, so it’s hard to recommend just one strategy. Here are some basic tips for retaining and entertaining fans.
I feel like Yelp is a great idea in theory, but I also recognize how easy it is for people to "buy" good reviews. I still read Yelp reviews, but I also take every review with a grain of salt.
Google's ever-fluctuating algorithm will likely remain some combination of placement and number of keywords, number of pages, and number of strategic links to and from other sites. The best strategy is to think about natural search from Google's point of view.
Deal sites offer your service or item at a huge discount helping you net new customers. The catch is that, after discounting your product heavily, they take half as their fee, leaving you with some small percentage of what you would normally charge.
Twitter is not a bunch of Facebook status updates. Properly managed, it is a very powerful tool to reach millions of people you might never have had access to before.
Having a blog is a serious time investment, and every word is worth it. Here's why.
It raises your natural search engine ranking. We'll use Google as an example of a search engine, since it holds 80% of the market share. Google determines the ranking of…