Recently, we posted an article by Melinda Emerson entitled, "Using Social Media to Test Your Idea Before You Try to Sell It." In it, she discussed using social media as…
Today, we read an article about how OtterBox's CEO doesn't use social media. He is not anti-social media, mind you. He just understands that: "Social media is serious business, and…
A Call-To-Action (CTA) is a key lead generation element and should be included in your marketing, including through e-mail, social media updates, etc. While your personal desire for the end…
OfficeArrow and Social Strategy 1 surveyed small business owners in November 2011 to determine "The State of Social Media in Small Business." They found that, although most small business owners…
Without realizing it, you may look like a spammer to your Email Service Provider! If you're like many of our clients, you've spent years carefully collecting email addresses for your…
Last week, in Part 2 of our series, Attracting Customers With Twitter, we summarized some tips for optimizing the time you spend on Twitter. This week, we finish summarizing HubSpot's…
Last week, in Part 1 of our series, Attracting Customers with Twitter, we discussed optimizing your brand and reach using Twitter. Today, we continue discussing HubSpot's report, "Learn How to…
HubSpot has released another great e-book about social media marketing. In "Learn How to Attract Customers with Twitter," HubSpot describes how to optimize your Twitter presence to generate leads and…
HubSpot recently released a report entitled, "Social Link Building," which is a ten-step guide to helping companies create inbound links (also known as backlinks). Inbound links are "incoming links to…
Despite continued reports that Google+ is a "failure," it continues to grow. Inonly January, we reported that Google+ was gaining momentum. Reports estimated that Google+ could have 400 million users…