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Meet Social Sonar!

Social Sonar - Wednesday, November 30, 2011
Have you ever wondered who is behind the curtain at Social Sonar?  Well, wonder no more! 

Meet Alison Kawa, Co-founder, Account Management.  

 

Why did you start Social Sonar?
I started Social Sonar for business owners like my dad. He owns a loose leaf tea shop. He’s busy and he doesn’t have time to blog, write a newsletter, or stay involved with all the conversations about his business on Facebook, Twitter, Yelp, and an ever growing list of social sites.

What does social media mean to you?
Facebook, Twitter, and Yelp are many people’s first impression of a business. People turn to Yelp to research where to eat, shop, and even which dentist to choose, Twitter for up to the minute news and deals, and Facebook to share their daily life and photos with friends and family.

How can social media help small businesses?
Social media allows you to join in the conversation, learn what people like (and hate), and gain the lifelong loyalty of your customers.

What does Social Sonar do for small businesses?
We work with you to create a social media plan to achieve your business goals. We monitor your online reputation and respond quickly, in the way you specify. We create unique, engaging content to share with your customers through Facebook Twitter, your blog, and newsletters. You approve it, we post it. We find you new customers, and keep existing fans coming back. With 24 hour responsiveness, everyday, we’re able to interact with your customers on their time, and they’ll love you for listening.

Next up is Wesley Gillis, Co-founder, Client Services. 


Why did you start Social Sonar?
My wife and I owned a store together a while back, and never found a good solution to deal with growing and marketing the business online. I felt that Social Sonar was a chance to create something that would help other business owners who are in the same boat we were.

What does social media mean to you?
I think human beings enjoy living in a community. As technology grew over time, it had the effect of isolating us from a feeling of being part of a group. Social media is our way of correcting that trend by intertwining our desire for community with the technology we are creating.

How can social media help small businesses?
A lot of small businesses are in a position of needing to educate customers about their service. Maybe there is something that makes your business unique, maybe you want to share the personality of your business because it’s something that your customers aren’t going to find anywhere else. Social media gives businesses a way to spread that message. Small businesses have always been about being part of the community, participating with customers and being part of people’s lives. Social media helps businesses continue to do this as their customers spend more and more time reading blogs, checking email and surfing Facebook.

What does Social Sonar do for small businesses?
Business owners know they need to stay active with social media, email newsletters and blogging. The problem is that they don’t have the time and don’t have the budget to hire a full-time person. Social Sonar gives these busy business owners a team of people who can handle learn the unique style and personality of the business, help manage their social media, keep Facebook and Twitter active, write and send out email newsletters and even blog for them.

And then we have Lori Myers, Director of Social Media. 


Why did you start Social Sonar?
Since I started helping my dance studio instructor with her social media a couple of years ago, I decided I wanted to help other people achieve the American dream. So many people have fallen on hard times in the last few years. Rather than look at it negatively, I see so many people turn on their creativity and invent ways to take care of themselves and their families. I realize that owning your own business is no walk in the park. You have to be everything to everyone at all times. Social Sonar allows business owners to get some of their precious time back by placing the reins of their social media marketing in our capable hands.

What does social media mean to you?
The term “social media” has become such a popular term in the last year. Everyone is jumping on the social media bandwagon. To me, it encompasses all forms of digital communication: from the obvious Facebook and Twitter to YouTube, Yelp, LinkedIn, WordPress and Blogger. Anywhere on the Internet that people can connect, communicate and share ideas or information counts as social media.

How can social media help small businesses?
Facebook is great for reaching friends of your current customers. Twitter is amazing for helping you reach a wider audience. Responding to Yelp reviews can show people that you are conscientious about your relationship with your customers. Over half of Americans are on the Internet (which might not sound like a lot, but if you subtract out children and the elderly who might not be online, the number is significant), so you need to be there too.

What does Social Sonar do for small businesses?
Talking about a potential client base of “millions,” might be a little overwhelming. Social Sonar helps create and implement a social media plan specific to your business. If your product is available online, we can cater to a worldwide audience. If you are just trying to sell coffee in Middletown, USA, then we have a plan for you too. This allows you, the business owner, to get back to what you love doing -- running your business. Whether you don’t understand or enjoy social media websites, or you just don’t have time, Social Sonar is here to help.

 

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