One thing I've learned in the last few years is how important it is to place a value on my time. That's not to say I expect to get paid for every minute of the day. It just means I evaluate everything I'm invited to attend before deciding to spend my time there. Some events will have emotional value, so that is worth my time. Some might mean future business, so that is worth my time. Some events might just be fun, and that is worth my time too.
How do you decide what your time is worth? That is something only you
can determine. I remember before Black Friday (the big shopping day
after Thanksgiving in the US) last year, a group of people in Florida
started a line in front of Best Buy a week before the actual date. For
their efforts, some were awarded a free iPad. People were ecstatic. I
was happy that they were happy, but wasting a week of my life in line
for the chance at some so-so deals, would not even be worth a $500 toy.
Perhaps those people were unemployed, so spending that time was easier
for them than it would have been for me. Perhaps they were looking for
the attention from the media, so that made it worth their time.
Whatever their reasons, they determined that spending a week sleeping
outside in front of a Best Buy was good use of their time.
There are only so many hours in the day, and you can't spend 24 of them
on your business. You need to determine the areas in which you are
adept and admit where you might need help. For example, if you do not
enjoy writing, perhaps paying someone to ghost write blogs for your
company is a good idea. This way, you are not spending valuable time
being frustrated that you aren't able to write for yourself. If you do
not enjoy or understand Facebook and/or Twitter, then hiring an outside
company to handle customer comments and post fresh content on your page
would be a good use of your resources.
Only you can decide what your time is worth. Do you have a social media
plan? If and when you are ready for help in the blogging and social
media realm, Social Sonar is here to help you create a plan and then put
it into action!