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Is Tumblr Good For Business?

Social Sonar - Saturday, February 11, 2012

There is yet another addition to the growing list of social media websites.  Tumblr is a very simple blog site and, like Pinterest is photo/image-based (well over half of the content uploaded are images).  Tumblr had over 15 billion page views in January 2012. 

Some business owners have found that uploading flyers to Tumblr allows them to be shared easily, which spreads their content throughout the web.  However, the question we ask each time we introduce a new social media site:  Will your time be well-spent here when it is likely most of your customers are on Facebook as well?  Each business will have to evaluate this question carefully before deciding to spend time on an additional social media website. 

Tumblr offers seven options for posting content:
Text, Photo, Quote, Link, Chat, Audio, Video.  Users can then "like" your post or "re-blog" it.  Certain posts also allow comments.  However, many users will share or re-share content without ever responding or leaving a comment, so making your posts interesting and exciting to share is your goal on Tumblr. 

Have you ever used Tumblr -- either personally or for your business?  What do you think?  Is it worth it for businesses? 


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