We have often talked about the importance of the interesting content when it comes to social media.
Whether you want to post "interesting and engaging content" once a day or once a week, where do you find all of this info?
Just Google It
The easiest way to find content is to "Google it" (enter a search term into any internet search engine). You don't have to hand-craft all the content you post. Most search engines have a news tab, which you can also limit to any stories posted within the previous 24 hours. BAM! You have the most recent news stories about your industry.
For example, if you are a jewelry business, you can search for new and interesting pieces or stone cuts to share on your Facebook or Twitter page. If you own a restaurant, you may want to use some current news piece about a salmonella outbreak to write a blog and explain why your restaurant is a cut above the rest in cleanliness.
Ask the Experts
If you receive newsletters from other companies in your own industry, you may be receiving a daily list of interesting content you can easily share on your own social media profiles. The work is almost done for you! You may even check out posts from your competitors to inspire items you post on your own page.
Go Where the Action Is
Some of the most shared content comes from aggregation sites, which pull together the most interesting content people find. Our favorites include Digg and StumbleUpon. For shorter posts with more visuals, we love 22 Words.
If you're looking to take advantage of what is trending at this very moment on Twitter, you can always check out the "Trending" area on your profile. If you're having trouble figuring what something is, or why the heck it's trending, check out What the Trend. It has handy explanations of why things are showing up.
Finding content to post to your social media profiles does not have to take up hours of your time. Although you do also want to have items specifically related to your business, posting about broader industry-related topics is absolutely acceptable as well. It is a quick and easy way to keep your profiles fresh with content.
Where do you find content for your social media sites? We always love hearing your unique and creative ideas!