What is guest blogging?Guest blogging entails writing a blog post for someone else’s blog. You get credited as the author of the post, and it links to your own blog or website so readers can find your site. For small businesses, it is most beneficial to guest blog for sites related to your market.
How being a guest blogger benefits you...
You’ll make business connections, engage new potential customers, and maybe get some clout out of the deal. You’ll also hopefully get the most important payoff - traffic to your site.
How your guest blog benefits others...
“...in the post-Panda era, guest blogging is one of the most powerful ways to rank higher with Google. The Panda-dubbed updates to the Google algorithm that started changing ranking factors (and search results) in early 2011 have dramatically shifted the search marketing game.
Where once a brute-force effort to blanket the internet with spammy back-linked content and stuff keywords for ranking could convince Google that a site was worth a high rank, now the focus has shifted more clearly to original, quality content. Google is in the business of serving up the most relevant online resources, so naturally, it wants websites to earn their search placement, not take it.” - Social Media Today, “Google Panda Makes Guest Blogging Easier”
This means that more and more webmasters are in need of high-quality, content-rich copy in order to improve their rankings in the search engine. Your guest blog gives them exactly that!
Be sure to check out Part 2 of this blog to find out how to become a guest blogger and more.