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Get on the Soapbox: Social Media for Social Causes

Social Sonar - Wednesday, September 18, 2013

Non-profits, organizations for social change and independent advocators of good, lend me your ears! The time has come to step up to the social media soapbox to amplify your message, educate the populace and drive your community into meaningful action. With better approaches to blogging, e-mail marketing and social media, you can broaden your reach, invigorate your base and ultimately carry out your mission more effectively.

While it’s true that big corporations have a lot of money to put behind their big branding efforts, some of the most effective tools they have at their disposal are social ones like Facebook and Twitter, which non-profits and small businesses have equal access to. So why not take advantage of some of the best connective tools available to your organization? Here are four easy ways to get started with online organizing.

Create a Twitter Cheat Sheet

So you’re already on Twitter? Fantastic! Now it’s time to make the most of it. Creating a cheat sheet is a great way to keep track of important hashtags, influencers and key talking points. Here are some key hashtags to get you started.

Embrace Digital Development Tools

Online auctions are a great way to fundraise. Some websites even specialize in hosting auctions for non-profits. Make sure you leverage your influence on Twitter and Facebook to funnel followers towards your fundraising pages. If you’re running a multi-day online auction, create regular posts with great pictures that showcase each item. You can also take advantage of crowdfunding sites like Kickstarter.

Reach Out to Like-Minded Organizations

There is power in numbers, so make sure you are connecting with individuals and organizations that share your values. Look for opportunities to connect with the missions of others. You’ll broaden the scope of your influence and find new collaborators and supporters. By staying regularly engaged on social media, you can find the most active conversations around issues that matter to you the most. It’s a great way to network while you also gain exposure to the philosophies and practices of other online activists. Try these approaches:

  • Check out this list of 26 major charities and non-profits making their mark on social media.
  • Host a Tweet Chat centered around overlapping issues.
  • Take advantage of person-to-person connections at events like conferences, retreats and summits. When you get home, keep important conversations going through social media.
  • Blog about a cause that's typically outside the scope of your organization, then share it with people and organizations who promote that cause. You can also offer to be a guest blogger for someone else. Don't forget to link back to your own page!
  • Use Facebook, Twitter and e-mail blasts to promote events that are being produced by other organizations. Then, when you host your own fundraisers or meetups, ask for your fellow organizers to return the favor.
  • Highlight Success Stories

    Social media is an incredible storytelling device. One of the biggest things to overcome as a non-profit organization fighting for social change is the cynicism of believing that nothing will change. To be certain, many fights worth fighting are an uphill battle. But by putting an emphasis on success stories through articles, long-form blog posts, and e-mail blasts, you can show that progress is being made every day.

    What other ways have you used social media to ignite your followership? Are your Facebook and Twitter feeds a repository for stale information, or are they filled with inspiring rhetoric that spurs others into action? Share your own experience below.

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