Blogging is an important piece of your social media marketing plan. Here are five tips for writing a great blog.
1. Post on a regular basis.
The first rule of blogging for your business is posting regularly. If I go visit a website and the blog hasn't been updated in six months, I always wonder if they are going out of business, or if they've just lost interest.
2. Write great content.
Posts should be entertaining and contain interesting information. Each blog post does not, however, need to be long. Shorter blogs that include a variety of content, like photos and videos, are usually easier for the reader to digest.
3. Encourage interaction.
Great blog posts cause the reader to respond. Asking questions will encourage your readers to leave comments. Make sure you respond to comments so that your readers feel a connection.
4. Link to other websites.
Don't be afraid to link to other blogs, articles or websites. Also, make sure you are tagging your posts properly for higher search engine rankings.
5. Ask for
If you hate writing, hire someone else to do it for you. Your time is valuable. When you are in business for yourself, there may be many tasks you may not feel comfortable handing off to other people. Blogging doesn't have to be one of those tasks.
Blog posts should be short, fun glimpses into your business that allow you to connect with your customers in a different way. Do you have a blog for your business? Tell us about it here and leave a link so we can read it!