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Dig Yourself Out From the Social Media Rabbit Hole

Social Sonar - Wednesday, June 12, 2013

Do you ever get online and immediately feel like you’re hit with a giant wall of noise? Driving your social media strategy forward in an efficient way can be hard when there are so many distractions. How do you make the best of the time you’ve allotted to work on content you plan to publish? Here are three tips to make sure you stay on course instead of disappearing down the internet rabbit hole.

Create a Resource Bank

The internet is a wide, expansive world filled with lots of avenues to explore. That can be a good and bad thing. Trying to find something that catches your eye and feels worthy of sharing can be a long and fruitless task if you don’t know where to look. Don’t surf out to sea without a clear target. Instead, create a resource bank. Collect URLs of websites that you know offer the kind of great content you’re looking for. When you sit down to schedule your next batch of posts, you’ll have a head start.

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Use Google News Alerts

What key terms or words generally come up when you talk about your business? Creating aGoogle Alert (or several of them) is the best way to stay on top of what’s going on in your industry, all without having to leave the comfort of your own e-mail inbox. Do you find yourself drawn to news from the same source over and over? You may have found a new link for your resource bank! If you feel overwhelmed with alerts, try refining your search terms. If you’re too general, you might be casting your net too wide and saturating yourself with information.

Business or Pleasure?

Avoid the temptation to check your personal channels while you’re working on social media for your business. This can be tough, but it’s a good way to make sure you don’t get drawn into answering e-mails or following up on Facebook messages from old acquaintances looking to reconnect. Staying away from your friends’ Twitter feed or timeline also removes the temptation of clicking on links that lead you down the path to distraction. We’re all one cute kitten video away from wasting a lot of precious company time, so enforce a moratorium on baby armadillos, hedgehogs and handholding otters as much as you can. Worried about missing out on viral content? Don’t worry, if it’s truly viral, you are bound to run into it somewhere else, especially on big pages like Reddit or Buzzfeed.

How do you stay on task when you’re working on social media? Do you take on responsibilities yourself, or do you pass them on to a dedicated user? Whichever way you approach it, remember that finding good content and publishing it on time means organizing resources, dedicating attention and blocking out distractions.

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