Up Periscope

Methods and Resources to Promote Social Media

Social Sonar - Friday, December 07, 2012

The best way to get more "likes" on Facebook and followers on Twitter is to let your customers know about your sites. Below are some business cards and flyers with default text you can edit and order or print out. We recommend ordering from OvernightPrints.com. They are very reasonably-priced and high quality. We actually use them for our own business cards.

To promote Facebook, Twitter, Yelp, and Google Places:

  • Add Facebook and Twitter icons to your website in a prominent place, usually the top right.
  • Add your Facebook and Twitter links on business cards, invoices, flyers, ads, and email signatures.
  • Create a business card (like the one below) with your profile addresses. 
  • Post a small flyer in your window and on your counter. We made ours a double. Just print it on glossy paper and cut it into two halves.

To encourage signups for your email newsletter:

  • Keep an iPad or laptop at the front so people can sign up for your email newsletter.
  • If you don't have an extra laptop, but your database allows you to enter email addresses, your staff should ask customers as they are paying if they would like to be added to your email list in order to receive discounts and the latest news. This is the safest method and saves the most time, since you will be able to export these emails to your email newsletter software later. 
  • If your current database does not allow you to enter email addresses and export them, print out a form (like the one below) you can put on your front counter in order to collect email addresses. To better protect your clients' personal information, your staff should keep the form on a clipboard behind the front desk and only present it to a client after they have agreed to sign up.
Business Card FrontBusiness Card Front
Adobe Illustrator CS4
Business Card BackBusiness Card Back
Adobe Illustrator CS4
Half Sheet Flyer Promoting Facebook and TwitterHalf Sheet Flyer Promoting Facebook and Twitter
Adobe Illustrator CS4
Newsletter Signup SheetNewsletter Signup Sheet
Microsoft Word 2008
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