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Attracting Customers With Twitter, Part 3

Social Sonar - Wednesday, July 25, 2012
Last week, in Part 2 of our series, Attracting Customers With Twitter, we summarized some tips for optimizing the time you spend on Twitter.  This week, we finish summarizing HubSpot's report, Learn How to Attract Customers with Twitter, by giving you six ideas to jump start your lead generation strategy (i.e., how to start actually making money). 

Idea 1:  Tweet Offers

Don't overuse this idea and cause followers to accuse you of spamming them, but sharing your offers is the "simplest form of lead generation."

Idea 2:  Connect Your Blog To Your Twitter Feed

Publishing your blog posts to your Twitter feed is an indirect but effective way to potentially attract new clients.

Idea 3:  Respond With Landing Pages

If a follower asks you a question, often the best way to answer is with a link to a landing page on your website.  

Idea 4:  Hashtags

Twitter uses hashtags to track trending topics.  Adding the proper hashtags to your tweets can ensure that your message is reaching a larger audience. 

Idea 5:  Build Reach

Spend time building a quality following.  There is no point to all of the work you are putting into social media if you are not reaching the right audience.

Idea 6:  Twitter Chat

Twitter chats are created by using hashtags.  It allows many users, whether connected or not, to participate in a conversation on a given topic.  

Now that you have followed all of these steps, how do you measure your return on investment (ROI) on Twitter?  

Although Twitter doesn't offer analytic tools, if you are linking your website to many of your posts, you should be able to track clicks in other ways.  Here are HubSpot's suggestions for tracking ROI:

1.    Start using an analytics tool, such as Google Analytics.

2.    Use a tracking token to help track links that may have been shared by a third-party Twitter app such as TweetDeck. 

3.    Track metrics that actually matter, such as follower month-to-month growth and visitor to lead ratio.  

4.    Set up a tracking system to follow up leads.

HubSpot also gives you four additional tools to help track your Twitter engagement: TwitterCounter (to track follower growth), Twitter's advanced search (to find information by content, users or location), hashtags (to track marketing campaigns), and bit.ly (to help track and analyze clicks). 

Hopefully you now have the tools to start using Twitter to generate leads and actually make money for your company.  Tell us if you have implemented any of these tips and tricks for your business' Twitter account.  We love hearing success stories!

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