A picture is worth a thousand words, and companies like Nike and McDonald's have created images that connect consumers to their brand. The same can be said for social media giants like Twitter and Facebook. We know that a blue bird is Twitter. The letters "in" are part of a LinkedIn logo. The difference between Nike and Facebook is easy to see. Facebook wants to you to create awareness of your brand by directing consumers to your page. As a small business you can create a page, but how will consumers know that the page even exist?
You've seen it before, "Follow us on Facebook for a chance to win". Giveaways don't need to be costly, and they can provide a fun and easy way to reward customers while increasing your reach. Create a sign and post it in your store. You can purchase items in bulk custom-made with your company's logo. For instance, you can give away a canvas shopping bag with your logo, add a few of your store items, and begin to communicate with your loyal consumers. Pick something useful and related to your business for even more impact.
Adding your social media logos to your business cards helps drive traffic and awareness. Not only will customers have your card with your website to check business hours, they now know where to look for you on social media sites.
Adding window badges lets in-store consumers and passing traffic know your business is accessible online. Social Media junkies love to unlock specials and obtain badges from sites like Foursquare. Items like window decals can be relatively inexpensive with some major return on investment.
These are simple and effective ways to create awareness of your company's social media presence. What tactics have you had success with in the past?