We love helping small businesses make the most of social media. Here are a few of our favorite success stories. Get in touch if you'd like to be included.

River Ridge Chiropractic, Asheville, NC

Blogging attracts new customers every week

Dr. Bart of River Ridge Chiropractic was no longer seeing a return from the Yellow Pages, especially since most of his new customers are coming from the web these days. Looking for a way to continue to grow his business online, Dr. Bart contacted us to help him engage new and existing patients online.

As a chiropractor in a competitive market, Dr. Bart wanted to show his expertise on his website and give people a window into his practice. Like many small business owners, he was just too busy to consistently update his blog and make the most of Facebook and Twitter.

Now, we help him engage his patient base consistently in an authentic way that establishes a real connection. Each week we write and post to the River Ridge Chiropractic blog using Dr. Bart’s voice, message, and medical knowledge. We then spread his message socially through Facebook and Twitter to regularly share Dr. Bart’s expertise across all social media channels.

Dr. Bart is not only educating Asheville on health, chiropractic, and acupuncture through social media, he is connecting to new customers he never would have met without his expanded online presence. The result: new customers every week.

"I would say blogging is probably the best thing I have done in any marketing media in a long time. Social Sonar has done a fantastic job of keeping my blog current with relevant issues to my business. These blogs have been re-blogged and spread through social media to many people that I have not had any contact with who in turn became patients in the clinic. If you read the blog on treatment plan on my website as well as the posts on acupuncture, it directly brought in two people who were searching for a chiropractic office like mine. That is only one of several examples that have brought patients in. These people would chose this office because of what they learned about us through my blog." - Dr. Bart.

Dr. Bart’s website: www.ncashevillechiropractor.com

Twirly Girl Fitness

Social media yields better results than Groupon

In recent years fitness pole dancing studios have been popping up everywhere. Bel, the owner, tried a Groupon, but it didn’t result in returning customers and turned out to cost more time and effort than it was worth. In order to attract the right kind of students, Twirly Girl Fitness asked us to find them new customers through social media.

We created a Facebook page for Twirly Girl to share their events, workshops, and photos, which turned into an active community of prospective and existing students. We also connected Twirly Girl to the national fitness pole dancing community by posting relevant content to Twitter and connecting with people interested in the topic. These updates spread to their friends and in turn to their friends' friends. Participating in the social conversation has really helped grow their business. Referrals from friends on social media is now their #1 source of new customers, at a fraction of the cost of Groupon.

Twirly Girl Fitness website: www.twirlygirlspolefitness.com

Atlanta BBQ Festival

Connecting with a super fan increased ticket sales

Atlanta BBQ Festival wanted to increase the number of attendees for their 2011 festival. They asked us to create a campaign to engage their existing fans and reach out to new potential fans on Facebook. Bob, the owner of the festival, did not believe in or use Twitter himself but decided to let us include it as part of the campaign.

We looked to connect Atlanta BBQ with social influencers who could spread the word about the festival. On behalf of Atlanta BBQ, we followed a professional athlete on Twitter who followed back in return. Eventually he become a judge for the festival, and tweeted about it to his 1.2 million Twitter followers. Connecting with this super-influencer greatly increased Atlanta BBQ’s social media presence. We kept interest high by running contests on Facebook and Twitter up to the start of the festival, resulting in even more friends and fans.

The 2011 Atlanta BBQ Festival grew 30% over the previous year.

Atlanta BBQ Festival website: www.atlbbqfest.com